DHL is using robots to automate fast-growing beauty brand Revolution Beauty’s fulfilment operations in a five-year contract starting in September.

The appointment will see DHL scale up its existing robotics and automation to manage the ecommerce fulfilment of UK and international orders for Revolution Beauty.

The technology uses Massachusetts-based Six Rivers Systems’ pick assisted robotics so DHL can support the business’ global growth and enhance the consumer experience with improved lead times globally.

This will also help support Revolution Beauty’s and DHL’s sustainability goals by streamlining packaging and void fill requirements.

“We are extremely excited to be partnering with DHL Supply Chain for our ecommerce fulfilment,” said Jon Yates, global operations director for London-based Revolution Beauty. “DHL’s world class reputation in supply chain excellence is a perfect fit for our rapid growth. The automation, along with the DHL team themselves, were key factors in our decision making for our next ecommerce fulfilment contract, as we continue to strive to exceed our customers’ expectations.”

Tia Wallace, ecommerce development director for DHL Supply Chain, added: “Revolution Beauty is an exciting beauty brand in the UK, with an impressive track record of growth over the past few years. We’re excited to be joining forces to support the company’s next phase of its global growth strategy and help achieve its long-term goals. We are confident that we have the tools and capabilities to not only enhance Revolution Beauty’s operations but also improve sustainability alongside the overall experience for its customers.”

Revolution Beauty recently reported an uplift in full-year sales and profits. The business recorded a 42% surge in revenue year on year to £194m, driven by record sales in its fourth quarter. Total earnings are also up 73% from last year, at £22m.