The number of active consumer asset tracking devices in Europe and North America will reach 30.7 million units by the end of 2029, according to Berg Insight.

This represents a CAGR of 15.4 per cent from the 15.0 million at the end of 2024.

The market value during the same period is forecasted to grow from €2.0bn in 2024 to €4.1bn in 2029.

Consumer asset tracking products using wireless wide area networks such as cellular, satellite, LoRa and Sigfox can be divided into four main categories based on asset type – family and child tracking, pet tracking, vehicle tracking and general asset tracking. The vehicle category can be further divided into cars; motorcycles and mopeds; bicycles; caravans and motor caravans; leisure boats; and other consumer vehicles including ATVs and snowmobiles. The general asset tracking segment includes any type of asset, such as bags, luggage, keys, wallets, clothes, electronics, tools and sports equipment.

Providers of family and child tracking products and services include Smartcom Mobility, Smith Micro Software, Life360, Xplora Technologies and Verizon. The pet tracking market is dominated by Tractive, Fi and Halo.

The market for aftermarket car telematics sold to consumers is led by Verizon, Mojio, Tail Light and Agnik in North America and Net4Things, Air and Protectus Technologies (CarLock) in Europe. Providers of GPS tracking and vehicle recovery products for motorcycles and mopeds in Europe include Datatool (Scorpion Automotive), Mapit IoT, Monimoto, GeoRide and SMT Performances.

Providers of tracking devices developed specifically for leisure boats include Sensar Marine, NorthTracker, Sentinel Marine, Sense4Boat, Sailsense Analytics, Siren Marine and Faria Beede.

The market for GPS trackers for electric bicycles is growing, led by European companies such as IoT Venture, PowUnity, Haveltec, BikeFinder and Tracefy. Trackimo, Invoxia and LandAirSea are examples of providers of general-purpose tracking devices.

“The total addressable market for consumer asset tracking is large and the current penetration rate is very low in all segments,” said Filip Andersson, IoT analyst at Berg Insight.

The market is still in an early phase and very few companies have emerged as clear market leaders in specific asset tracking market segments in Europe or North America. Technological advancements in battery capacity, processor power and network technology will continuously enable better products at lower price points.

“Several tracking vendors that have utilised traditional cellular networks are now developing next-generation tracking based on LPWA technologies,” said Andersson.

As with most other sectors, the consumer asset tracking market is now affected by the widespread implementation of AI in various ways.

“It is believed that improvements and integration of AI during the coming years will lead to new value-added features for customers in all segments of consumer asset tracking,” said Andersson.

Download the report brochure at media.berginsight.com/2025/11/21193152/bi-consumerassets3-ps.pdf.