Indian firm Addverb is working with California-based McMurray Stern to bring warehouse robotics to industries such as apparel, grocery, retail, healthcare and government.

The partnership combines McMurray Stern’s integrated storage options with Addverb’s fixed and flexible automation featuring its proprietary software to let users fully customise and optimise their picking, packing, storage and other systems.

“McMurray Stern’s experience in integrated design-build lays a foundation for Addverb’s hardware and software innovations,” said Sriram Sridhar, Addverb’s chief revenue officer. “McMurray Stern has a long legacy within the storage and micro fulfilment industry. We are looking to learn from their experience and work together to offer creations to their customers.”

The partnership will focus on providing Addverb’s robots, including Multi-Pro mother-child pallet shuttle, Zippy guided sortation robot, Quadron carton shuttle and Dynamo autonomous mobile robot to deliver streamlined automation to McMurray Stern’s customers.

Addverb will also provide its software suite consisting of Concinity warehouse execution system, Mobinity warehouse control system and Movect fleet management system. Each of Addverb’s software offerings can be integrated with any ERP, WMS or third-party systems.

Concinity manages the end-to-end functions of a warehouse with coordination among different operations. Mobinity ensures real-time tracking of materials inside a warehouse and optimises material handling. Movect centrally manages the robot fleet end-to-end with coordination, control and scheduling.

“The Addverb and McMurray Stern alliance will bring a new level of performance to our customers that will make warehouse automation systems more affordable to a broader market,” said Pat Fitzpatrick, vice president of McMurray Stern. “We are very excited about our new partnership with Addverb that complements our comprehensive offering.”

Addverb’s suite will be displayed at McMurray Stern’s new technical centre in Santa Fe Springs, California. Customers can witness the latest automation technologies powered by Addverb’s portfolio of warehouse hardware and software.

Based in southern California, McMurray Stern provides warehouse automation, specialising in planning, designing and implementing automated storage. Its integrated design-build process ensures projects are professionally managed from concept to execution so its customers have an improved workflow and can more efficiently manage their time, space, materials and information.

Addverb provides smart end-to-end warehouse and industrial automation and intralogistics. Its fleet of automated robots, material handling technologies and software can help improve the performance and accuracy of warehouse and factory operations. Addverb’s headquarters, manufacturing and R&D facilities are in India, with offices in Australia, Singapore, Netherlands, USA, Germany and UAE. Its more than 100 customers include Reliance, Unilever, Flipkart, Coca-Cola, Pepsi, Johnson & Johnson, and PAR Pharmaceutical.