Florida-based renewable energy firm Ecolution Power has joined Nvidia Inception, a programme that nurtures start-ups changing industries with technology advancements.

Ecolution is focused on driving of clean and renewable energy through transportation. Its Mars technology captures kinetic energy from moving vehicles to turn them into moving power plants, which can then distribute energy to global power grids.

Nvidia Inception will help Ecolution develop its technology and grow its business through new connections. The programme will also allow Ecolution to collaborate with experts and other AI-driven organisations.

“We are thrilled to be a part of the Nvidia Inception programme,” said Johanne Medina Then, CEO of Ecolution Power. “Inception will accelerate the business to help us support the world in its efforts to move towards a net-zero carbon footprint. It is an exciting opportunity for Ecolution, and the team looks forward to connecting with some of the brightest minds in our industry.”

Nvidia Inception helps start-ups during critical stages of product development, prototyping and deployment. Every member gets a custom set of ongoing benefits, such as Nvidia Deep Learning Institute credits, marketing support and technical assistance, which provides start-ups with tools to help them grow.

Ecolution has signed letters of intent with two US cities: Amarillo in Texas and St Paul in Minnesota. These agreements entail Ecolution connecting its technology to Amarillo’s waste management vehicles and St Paul’s train depot to capture wasted energy and put it back into their cities. Agreements such as these are an important step in the decarbonisation of the country and a move in the direction of full renewable energy adoption.

Ecolution wants to become the global transportation industry’s largest source of clean energy. Since its inception in 2016, the minority-owned company’s team of entrepreneurs developed and patented a method of recycling wasted kinetic energy from moving vehicles, entitled Mars, invented by chief technology officer and co-founder Johnny Then-Gautier. Unlike regenerative braking, this technology requires no engine. The development of the prototype will enable municipalities, power and logistics companies to assess the benefits of the invention.