Energy AI specialist Bidgely is partnering with Dubai Electricity and Water subsidiary Moro Hub to provide utilities and customers in the Middle East with data-driven energy capabilities.

The agreement will provide AI-based load disaggregation for the first time in the Middle East. Utilising only smart meter data and Bidgely’s UtilityAI Platform, Moro Hub will be able to deliver appliance-level consumption insights to its customers that help them better understand the impact of individual energy usage on electricity bills. Moro Hub’s integration with Bidgely will also bolster data-driven operations to effectively drive energy efficiency and grid management.

“With the global inclination to reduce dependence on fossil fuels, and rising cost of energy, empowering energy users with knowledge of their individual consumption behavior is essential, and Bidgely’s experience in improving customer engagement through AI has been proven around the world. We are pleased to be one of their strategic partners to introduce this groundbreaking technology to a wide utility audience in the Middle East,” said Mohammad Bin Sulaiman, Chief Executive Officer of Moro Hub.

Bidgely’s AI-driven data analytics is designed to provide easier to understand home energy reports, appliance-level consumption insights as well as custom energy saving tips to 30 million homes and businesses. Using full customer data – rather than samplings or surveys – allows smarter decision-making and behavior changes that significantly improve energy management for both energy providers and their customers.

“We applaud Moro Hub for being innovation pioneers and for their dedication to delivering unmatched customer experiences through advanced technology. Using smart meters already in place, Bidgely’s solution helps to save energy and money while simultaneously further achieving the country’s sustainability goals – preparing for a grid of the future,” said Gautam Aggarwal, Chief Revenue Officer for Bidgely.