Colorado-based transport infrastructure tech company Vertex has developed new technology to relieve congestion in Tel Aviv’s central pricing zone. The company’s Optical Detection Intelligent Network, ODIN, provides compact tolling where street-spanning gantries or toll booths are not possible.

Tel Aviv suffers the worst traffic in the country, and is worsening. Compared to pre-pandemic levels, traffic on some streets has increased by up to 45 percent, despite many Israeli workers working from home. Some of the busiest roads in the city suffer traffic congestion almost non stop.

ODIN integrates the functionalities of many different devices from all-electronic tolling systems into a single compact sensor, making it small enough to fit on a typical city light post. The primary sensor is an ultra-high-resolution camera for image-based tolling, eliminating the need for vehicle transponders.

ODIN has been developed and tested on roadways in Canada and the United States. and is now approved for congestion zone pricing projects around the world.

“Today’s announcement adds a new, attractive option for the Tel Aviv congestion pricing project,” said Colleen Murphy-Vincent, Director of Transportation, Technology & Tolling Solutions at The Vertex Company. The Vertex Company brings engineering excellence and innovative technology integration to tolling projects,” said Aileen Amirault, Vice President & General Manger at The Vertex Company. “We provide reliable, high-tech tolling that processes millions of tolling transactions a day at more than 400 locations worldwide.”

“Our system provides tolling revenue for our customers without disrupting traffic. ODIN allows vehicles to move at the speed of traffic as we accurately detect, track, classify and image vehicles in all weather and light conditions.”