South Korea’s LG Electronics is presenting its vision for AI-powered living at this week’s IFA technology show in Berlin.

Under the theme “LG AI Appliances Orchestra”, the company is showcasing how its intelligent home products work together in harmony to enrich everyday life, delivering convenience, personalisation and energy efficiency.

On its stand, visitors can experience LG AI Home first-hand, exploring how its core AI technologies bring customised care and convenience to daily life. Reflecting its growing influence in Europe, LG is also hosting a dedicated B2B consultation space, demonstrating the advantages of its latest appliances and core component innovations.

The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and conducted by LG ThinQ On, the company’s evolved AI home hub. This display is said to embody the seamless harmony and intuitive control that LG AI Home brings to modern living.

The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles.

LG is introducing a wide range of new AI-powered home appliances tailored to European lifestyles, developed through in-depth research into consumer needs and trends. With a focus on energy efficiency, several of these products are said to achieve industry-leading performance.

The company’s smart refrigerators combine AI-powered compressor operation with improved insulation to increase freshness and decrease energy loss. Designed for European homes, they feature innovations such as the zero clearance hinge, which allows doors to open fully even when the side of the fridge is flush against the wall.

In addition, AI-enabled washing machines and dryers provide gentle care for all kinds of fabrics and intuitive operation via expanded controls and larger LCDs.

Supporting different cleaning needs and preferences, LG’s vacuum line includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. The built-in robot vacuum station fits neatly beneath kitchen sinks for a clean, space-efficient installation, while the lightweight wet-dry stick is designed to reduce wrist strain during use.

To enhance accessibility, LG is also presenting the Comfort Kit, a series of accessories that make appliances easier to use for people of all ages or abilities.

In the AI Home Zone, visitors can see how LG ThinQ AI and ThinQ On work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognising individual users by voice, and adjusting lighting, temperature and music to match their preferences.

Visitors can also explore ThinQ Up, which continuously upgrades LG appliances with software functions, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance.

Expanding beyond the home, LG is also presenting Spielraum, its AI mobility space offering, which extends LG AI Home into vehicles to enable seamless connectivity and a unified, uninterrupted experience between home and car.

“At IFA 2025, we’re presenting differentiated value with the LG AI Home, which leverages our AI core technologies to intelligently harmonise with the rhythms of customers’ lives,” said Lyu Jae-cheol, president of the LG (www.lg.com) home appliance division. “Our appliances are designed to complement European lifestyles and living spaces, evolving with each user to deliver personalisation, ease-of-use and energy efficiency.”

The IFA show (www.ifa-berlin.com) in Berlin runs until 9 September.