Vodafone partners eSIM Go to boost MVNO adoption
- December 4, 2024
- Steve Rogerson
- Vodafone IoT

UK digital mobile services firm eSIM Go has partnered Vodafone to help organisations of all sizes become mobile virtual network operators (MVNOs).
The partnership will see eSIM Go offer connectivity on Vodafone’s network in the UK to its customers. Organisations of any scale or sector – including altnets, fintechs, energy utilities, retailers, charities and football clubs – will be able to connect quicker and easier.
Businesses will be able to allow users to select connectivity as a package or bolt-on from their sites or apps, through eSIM Go’s technology platform. This will unlock rapid activation with no-set up barriers and low cost of operation.
This partnership should increase diversity and consumer choice in the UK telco sector, and is already proven with more than 300 MVNO partners, many with no prior experience of delivering telco services.
ESIM Go supports a sizeable partner ecosystem including hundreds of brands such as Western Union, Lufthansa, Uswitch, Wizz Air and Confused.com, along with travel eSIM stores worldwide.
This agreement opens the UK domestic mobile market to existing partners and a wide array of B2B and B2C telecom and non-telecom distribution channels. The simplicity of eSIM Go’s automated, end-to-end reseller lifecycle and customer lifecycle processes is supported by loyalty and/or revenue use cases for eSIM-based MVNO services. They can now unlock value or revenue via immediate access to competitive pricing and technology, with few entry-barriers or set-up constraints.
“We’re very pleased to sign this contract with Vodafone and open up MVNO opportunities for everyone,” said Zacc Couldrick, CEO at eSIM Go (www.esimgo.com). “And I do mean everyone – any business with subscribers, customers, employees or followers will be able to offer a variety of UK mobile phone services under their own brand and gain almost as much control as if they were full MVNOs. What’s more, we see this UK venture as the first step in a global opportunity that we’re ready to repeat in other major markets around the world in 2025 and beyond.”
Maria Grazia Pecorari, director of wholesale and strategy at Vodafone UK (www.vodafone.co.uk), added: “This partnership with eSIM Go highlights our commitment at Vodafone to innovation and growing customer choice. MVNOs play a crucial role in the UK, allowing people to experience our reliable connectivity through different platforms. ESIM is the next evolution, allowing businesses and consumers to enjoy Vodafone’s network with more flexibility.”








