Japanese electronics company Renesas has completed its acquisition of Reality AI, a US provider of embedded AI products, following Reality AI shareholders’ and required regulatory approval.

Headquartered in Columbia, Maryland, Reality AI offers a wide range of embedded AI and TinyML products for non-visual sensing in automotive, industrial and commercial products.

Combining Reality AI’s AI inference technologies with Renesas’ MCU and MPU products should enable seamless implementation of machine learning and signal processing. The acquisition should allow Renesas to expand its tool suite and software offerings for AI applications and increase its in-house capability to provide optimised endpoints that combine hardware and software.

Renesas will continue to accelerate the delivery of end-point intelligence in a vast array of IoT, consumer and automotive applications. Its MCUs and MPUs with machine-learning algorithms aim to enhance system development, providing users with developer experience to make their applications AIoT ready and help them get to market faster.

With the completion of the acquisition, Reality AI has become an indirect wholly-owned subsidiary of Renesas. Renesas now possesses Reality AI’s team of AI experts and an AIoT R&D centre-of-excellence in Maryland. As a provider of AIoT, Renesas aims to continue to meet the needs of users seeking to implement AI with the expanded global talent network of software engineers.

Reality AI was founded by Jeff Sieracki and Stuart Feffer in 2016 to provide signal recognition capabilities to connected device and software makers. Many of the technologies Reality AI brings to market were originally developed for signal analytics in the intelligence and defence communities.