Hologram has launched Conductor, a SIM orchestration tool for IoT teams managing fleets at scale.

Conductor gives engineering and operations teams policy-based SIM orchestration at fleet scale, so connectivity management adapts to changing conditions rather than adding to operational complexity.

Conductor coordinates profile switching, network routing and automated provisioning across thousands of devices from a single control surface, giving teams policy-based control over the full SIM lifecycle.

“The future of IoT is intelligent, automated connectivity, and Conductor is leading the way for this new era,” said Pat Wilbur, CTO at Hologram. “With Conductor, your connected fleet becomes an intelligent, self-optimising system that adapts to changing conditions and requirements.”

Hologram has been running SIM orchestration in production for years, completing tens of millions of eSIM operations to date. Conductor puts that capability directly in the hands of the teams who need it, so the orchestration work that previously happened behind the scenes becomes something users can own and control themselves.

“Hologram exists to help innovators build the future by providing the most reliable, easiest-to-use connectivity,” said Ben Forgan, CEO at Hologram. “Conductor takes our battle-hardened internal tooling and puts it in the hands of the fleet manager, allowing them to instantly have the ability to orchestrate multiple profiles via programmatic rules and a best-in-class UX. This saves teams an immense amount of time to market while providing the most reliable best connectivity experience possible.”

With Conductor for profile lifecycle management, teams can:

• Define how a fleet recovers: When a carrier fails or a profile gets stuck, most teams have no recovery path short of physical device access. Conductor changes that, giving teams multiple ways to get back online: rules-based failover, API-triggered profile switches or bulk recovery through the web app. Paired with Hologram outage protection and its contractual 99.95% uptime SLA, the combination gives teams layered resilience at every level of the stack.
• Manage SIM profiles at fleet scale: Provision, update, switch and audit profiles across the full deployment without touching the hardware. A full audit trail of every profile event across the fleet means teams always know what changed, when and why.
• Optimise connectivity without renegotiating carrier contracts: Whether the driver is cost, coverage, performance or geography, teams can switch profiles across some or all of their fleet without carrier negotiations or engineering sprints. Farmer’s Fridge (www.farmersfridge.com) used Hologram’s platform to achieve a 50% reduction in connectivity costs across a fleet of 2000 smart fridges.
• Scale control to the team: Conductor scales to match the team, from full API-driven programmability for control-oriented engineering teams to fully managed operation for teams that want Hologram to own the complexity.

“IoT teams don’t fail because they picked the wrong technology,” said Wilbur. “They fail because of the operational complexity of managing that technology at scale, and that’s exactly the problem Conductor was built to solve. Our customers needed fleet-level SIM orchestration long before SGP.32 existed, so that’s when we started building. By the time the SGP.32 standard arrived, we already had the know-how to orchestrate at scale, which the standard itself doesn’t solve. Conductor is what we’ve learned from performing millions of eSIM operations to date, packaged so any team can put it to work.”

California-based security specialist Verkada manages tens of thousands of cellular devices, relying on Hologram’s platform to keep its physical security fleet online through major carrier outages.

“We have thousands of devices in the field securing mission-critical locations,” said Brandon Davito, senior vice president at Verkada (www.verkada.com). “The flexibility that Hologram provides helped us avoid downtime despite AT&T and Verizon outages this year.”

Conductor is available now in alpha with Hologram’s current eUICC Hyper SIMs. New SGP.32-compliant Hyper SIMs are available in limited quantities, with a broader supply and full Conductor API support expected this summer. To request alpha access or learn more, visit hologram.io/products/conductor/.

Hologram (hologram.io) gives IoT teams the cellular connectivity and software infrastructure to build, deploy and manage connected devices at any scale, serving more than 6000 businesses across 190 countries on 550 carrier networks. Hologram transmits more than 3Tbyte of data daily and has maintained 100% historical uptime on its platform.