TomTom has launched a road alert assistant that delivers only essential alerts. Tom by TomTom is designed to improve driver focus and confidence. The company has also launched a new TomTom app, and both together are intended to create a complete solution.

Tom uses LED lights and an audio buzzer to inform drivers of speed cameras, road hazards and traffic emitting a combination of sound and light signals. Its screen-free, voice-free design is designed to minimise distractions and enhance driver confidence and focus.

Tom autostarts the moment a drive commences. It ensures that drivers receive key road alerts without the need for planned routes. The device receives all its data and information from the TomTom app, which runs in the background when Tom starts.

For drives that still require routing, the TomTom app complements Tom by offering enhanced navigation, enabling accurate turn-by-turn guidance. The app relies on TomTom’s digital maps with continuous updates and speed limits data. The app also provides speed camera data in Europe and North America.

Both products employ data from over 600 million connected devices powered by TomTom technology, providing real-time road insights.

“We are proud to introduce our latest TomTom app and Tom by TomTom — two new solutions that redefine the driving experience,” said Pim Spaanderman, Managing Director for Consumer, TomTom. “At TomTom, we aim to provide our drivers with tools to improve their time on the road and prioritise safety, using intelligence to empower confident and easy navigation. Leveraging over 30 years of mapping expertise and millions of insights from our community, we’ve developed two new products that work together to provide drivers with unmatched navigation, real-time road awareness, and critical alerts.”

The TomTom app is free to download on Android and iOS.