Micromobility provider Lime has rolled out 14,000 more vehicles in North America to helps fans get around during the Fifa World Cup.

For this summer’s tournament, Lime has deployed more than 14,000 additional vehicles across Los Angeles, Atlanta, Dallas, Monterrey and Guadalupe. The company is also investing in on-the-ground teams, in-app rider education and expanded no-parking and no-ride zones to promote safe, responsible riding throughout the tournament.

These efforts are designed to support visiting fans and local residents, giving people a more reliable way to move through their city even as everyday transportation systems face added pressure.

Lime is also launching Fan Pass, a limited-time ride pass designed to help fans and local residents move through host cities more affordably during this summer’s global football tournament.

Available until 19 July, the date of the World Cup final, Fan Pass gives riders up to 90 minutes of ride time for a fixed price, with pricing varying by city and capped at $15. It is built to help people get to matches, fan zones, watch parties and neighbourhood destinations without the uncertainty that often comes with high-demand travel periods.

Major sporting events bring incredible energy to cities, but they can also make transportation more difficult. Roads get more congested, parking becomes harder to find, transit gets more crowded and ride-hail prices can surge when demand spikes.

Fan Pass is designed to make that experience simpler. It includes free unlocks, discounted per-minute pricing and flexible use across a five-day window. In select markets, riders can save more than 60% compared with standard pay-as-you-go pricing.

Lime’s tournament campaign will roll out across key host markets including Atlanta, Dallas, Los Angeles, Mexico City, Monterrey, San Francisco, San Jose, Seattle and Vancouver.

In select markets, Lime will also support dedicated valet parking zones and staffed parking hubs to help keep public spaces organised and accessible during especially busy moments.

Fan Pass is designed for more than just trips to and from the stadium. It can help people get to fan zones, watch parties and cultural events throughout the tournament, while also giving local residents a more flexible option for commuting, running errands or avoiding traffic around major event areas.

Across host cities, Lime’s broader campaign will combine localised messaging, on-vehicle media, push, email and in-app experiences with in-person activations to help riders discover a more affordable way to move through busy city moments.

In Atlanta, for example, Lime (www.li.me) is partnering with the Atlanta Journal-Constitution (www.ajc.com) online newspaper on a local activation designed to reach fans in real time while reinforcing Lime as a convenient option for getting to and from event locations.