In car entertainment VR specialist holoride has launched a holoride retrofit. This is a compact platform device about the size of a smart speaker designed for vehicles of any make, model, or year.

Using the same tech as the natively holoride-ready 2023 Audi vehicles, holoride retrofit connects to a VR headset via Bluetooth, delivering the movement and location data that holoride’s software needs to bring its “Elastic Content” to life. The platform’s adaptive content library responds to a vehicle’s movements in real time, creating a dynamic in-headset experience that ups the comfort levels for users by keeping motion sickness at bay.

The platform’s ability to process and use real-time data for in-car VR is due to holoride’s Elastic Content SDK, which is the engine that powers what the company describes as ‘the Motorverse’.

The company sees the next-generation internet as a space where physical and digital worlds blend through adoption of web3 capabilities. holoride has its own cryptocurrency, RIDE, which was conceived to create added value for ecosystem partners.

The holoride retrofit weighs less than half a pound and is sized to live on a vehicle’s windshield, with help from a suction cup mount. Its lithium-ion battery lasts for 14 hours on one charge. Up to two headsets can be connected to the holoride retrofit simultaneously.

“The release of our holoride retrofit kicks off a new chapter in holoride’s journey. Our vision of delivering a manufacturer agnostic entry point into the ‘Motorverse’ has finally arrived,” said Nils Wollny, CEO and co-founder of holoride. “Now, any vehicle can serve as your gateway into holoride’s adaptive virtual experiences where each new ride becomes the blueprint for your next immersive adventure.”

“In all our projects at ARVORE, we love challenging ourselves with new technologies and the possibilities of the VR medium” said Ricardo Justus, CEO of ARVORE. “With holoride’s technology, we could explore creating a game in a totally new environment in a very innovative way, so we decided to explore a version of our most successful game to a whole new environment in a moving vehicle, creating a quite unique experience in Pixel Ripped 1995: On the Road.”

The $799 retrofit pack includes the holoride retrofit, an HTC VIVE Flow headset, a one-year subscription to the holoride platform, and a safety strap. The holoride retrofit is also available as a standalone purchase for $199.