Ford has selected eMapgo Technologies to provide its proprietary autonomous driving HD map services to be used in Ford vehicles sold in the Chinese market. eMapgo (EMG) is a subsidiary of Luokung Technologies, a China-based spatial-temporal big-data processing tech specialist.

EMG will support Ford’s Connected Blue Zone (CBZ) autonomous driving project. The CBZ is the first autonomous driving commercial project of Ford in China. It is SAE-Level 2.5+, allowing autonomous driving on the highway. The project is expected to be launched in 2021. 

EMG will receive revenue from each Ford ‘s Connected Blue Zone autonomous driving car.

EMG will provide HD seed map for CBZ. It will also  provide online incremental data updates through OTA technology, providing real-time mapping technology and strong support for the Adaptive Cruise Control (ACC) system, CBZ Blue Line retention system, and driver attention retention system. EMG helps to make it possible for drivers to free their hands when driving on the highway.

“We are pleased that a global leading automaker in autonomous driving has selected our technology and service as a key component of the autonomous driving experience,” said by Mr. Hongbin Lu, the CEO of EMG. “The market in China is enormous and we are excited to work with Ford as it positions itself to capitalise as an early entrant in this rapidly growing market.”