Mobility AI specialist Cerence has launched a range of AI-driven products designed to support drivers’ car ownership throughout a vehicle’s entire life cycle. The new products provide voice and touchscreen tools designed to make it as simple and intuitive as possible to get the most from a vehicle from the first day of purchase.

With cars becoming more complex, drivers have struggled with navigating their features, notifications and controls.

The Cerence Car Life suite aims to provide drivers with answers and information tailored to each individual car, its configuration, and the continuously learned preferences of the driver, via a companion application, voice output from the automotive assistant, and imagery displayed on the car’s infotainment system.

This product suite will be available within the Cerence Drive portfolio and can integrate and operate with other global voice assistants, including Google, Amazon, Baidu, Alibaba, Yandex and others.

“At Cerence, just like our global customers, we want people to fall in love with their cars,” said Stefan Ortmanns, EVP & General Manager, Core Automotive, Cerence. “As with any long-term relationship, this begins with a deep understanding and appreciation for what’s possible in a car, from the first time someone gets behind the wheel and throughout the life of the vehicle. Our new Car Life product suite will help create a tighter bond between people and their cars, the same way they become attached to other hard-to-live-without electronics such as smartphones. This will, in turn, benefit OEMs by transforming customers into clients, delivering knowledge and insight that enables them to better support their drivers and establish brand loyalty.”