Cerence adds smarts to standard cars
- September 14, 2022
- William Payne

Automotive AI firm Cerence has launched Cerence Link to turn conventional cars into smart and connected vehicles. The firm is targeting the 40 million cars produced each year with no connected features, and the 600 million conventional cars already on the road.
Built on the firm’s Connected Vehicle Digital Twin, Cerence Link combines connectivity features with cloud-based intelligence and AI. Cerence Link has already been adopted by a large, multinational car maker and has begun shipping in India.
Of all passenger cars produced globally, in recent years only half have built-in connectivity. This means that approximately 40 million cars are produced that are not connected and therefore not equipped with the latest safety, security and driver features. An additional 600 million cars on the road today do not have any level of connectivity.
Cerence Link comprises both software and hardware, and captures diagnostics, sensor data, car location and other vehicle information. It includes a mobile app that provides voice-powered notifications, location-based services, and trip history and insights.
The system provides driver behaviour monitoring, impact detection, car location, and geofencing; tow alerts and emergency calling; push notifications for events such as warnings for low fuel or battery and remote monitoring of multiple cars; and vehicle status information, trip history, roadside assistance and maintenance reminders.
“As modern cars become increasingly connected, the gap between new and old models widens. Drivers who don’t have the latest and greatest built into their cars are left without smart and connected features. We’re bringing new innovations that enhance safety, productivity and comfort on the road and deliver relevant information to drivers and their loved ones,” said Siva Subramanian, SVP, Connected AI & Mobility, Cerence. “With Cerence Link, we bring the newest innovations in vehicle connectivity, data analytics and AI together to enable a safer and more convenient driving and ownership experience for all drivers.”
Beyond the consumer applications, Cerence Link serves a variety of automotive enterprises, including fleet operators of all kinds, telcos, and more who benefit from leveraging vehicle data to better monitor their vehicles, serve their customers, and increase the value of their cars and services.








