Michigan-based Swan Beauty has developed a smart mirror that can analyse skin health and provide personalised advice on skincare.

The patent-pending AI-powered mirror unites personalised skincare, expert guidance, community and curated commerce within one iconic design.

Blending modern aesthetics, professional-grade lighting, high-resolution imaging and intelligent beauty technology, the mirror uses AI to analyse the skin with a dermatologist-backed scan that scores and tracks seven key skin concerns – wrinkles, pigmentation, texture, oiliness, redness, acne and UV spots.

It then generates a personalised skin health score. Progress is recorded over time.

The personalised routine builder transforms daily skincare into an interactive, step-by-step ritual on the mirror, guiding users through the core stages: cleanse, treat, moisturise and protect. With the option to enter products manually or select from smart recommendations, it helps users stay consistent, engaged and on track.

The smart makeup artist uses real-time recognition and dynamic overlays that adapt to each user’s unique face shape to support precise makeup application. This brings step-by-step, expert-led artistry directly into the home, giving users access to application guidance alongside supporting product recommendations. Swan Beauty has partnered with celebrity makeup artists Carolina Gonzalez, Allan Avendano and Fiona Stiles to share their techniques and looks, with additional creators to join the platform as it expands.

The mirror’s curated marketplace features an elevated edit of prestige brands, including those from retail partner Cos Bar’s portfolio. Blending professional insight with modern technology, the mirror shares personalised recommendations through AI precision and pro-level insight to find the best products based on skin data, unique features and preferences.

The Swan social community offers a personalised feed of tutorials, product recommendations and authentic content tailored to beauty preferences, facial features and skin data. Users can share their looks, connect with creators and fellow beauty lovers, and explore an interactive platform built for them.

A beauty intelligence platform, Swan Labs, unifies the AI skin analyser, routine builder and smart makeup artist features to create a seamless, guided journey across skincare and makeup. Built on human expertise, it continually refines its results to ensure every analysis is rooted in clinical knowledge. To ensure accuracy, Swan Labs has been trained in collaboration with industry experts and makeup artists.

The Swan mobile app extends the mirror’s power, allowing users to watch, create and share social content while discovering and purchasing products that sync seamlessly with the mirror.

“I’ve always had a lifelong love of beauty that combined with a real desire for guidance, connection and ritual within my everyday routine,” said Swan CEO Colby Mitchell.” I wanted to create a mirror that could truly see me. Swan is not just a device, it is an invitation into a more elevated way of experiencing beauty; a platform for transformation, a guide in self-discovery and a means of reflection. It was important to me to develop an offering that could truly empower every beauty lover – from beginner to expert – to step into the luxury of knowledge and the confidence of self-expression.”

The mirror retails for $795 at swanbeauty.com and in stores at select Cos Bar locations. Cos Bar will debut dedicated Swan Bar installations in some locations starting in this quarter, including stores in Aspen, Dallas, California and New Jersey.

An accompanying Swan membership for $9.95 a month or $94 a year includes exclusive tutorials, pro content and advanced AI plus AR features. With a 40cm Full HD Samsung OLED touchscreen, adjustable LED light surround, 4K camera, and integrated speakers and microphone, the device provides an intuitive and elevated experience for both daily routines and creative expression. Crafted with an aluminium body and stainless-steel hinges, the mirror is available in black or white.