Chinese smart wearables maker Mibro is entering the US market with two sports-focused smartwatches, bringing with it a track record built alongside athletes and sports clubs in Europe.

The US launch marks Mibro’s biggest step yet in its global expansion, as the brand targets American athletes, outdoor enthusiasts and everyday fitness users.

Founded in 2015, Mibro employs more than 500 R&D staff developing smart wearables that help people improve, not just log metrics. Its products put that idea into practice, combining thoughtful design with sports-tracking algorithms and elite-spec hardware.

The approach has cultivated a global user base of 4.2 million, particularly across Europe, where the brand works with top-tier clubs and individual athletes to develop and validate its technology in real-world training and outdoor conditions.

In padel, the fast-growing racquet sport sweeping the continent, Mibro’s AI-driven analysis helps competitive players identify weaknesses and refine technique by recognising six distinct stroke types (www.mibrofit.com/blogs/news/padel-mode) with 92.2% recognition accuracy. Developed and validated through real matches, courts and players across Spain and France, the technology has been adopted by professional and amateur clubs in both countries.

That ability to turn raw performance data into practical coaching insight now underpins the two products leading the US launch:

• Mibro Explorer S–TI Standard: A rugged outdoor watch with 100-metre water resistance and ten military-grade durability certifications, built for extreme conditions from diving to mountaineering.
• Mibro GS Pro 2: A flagship sports smartwatch for triathlon and multi-sport training, with fitness monitoring and 20 days’ battery life.

Headquartered in Shanghai with a global sales centre in Shenzhen, Mibro (www.mibrofit.com) develops smart, reliable and user-friendly devices to help people push their limits.