Latino-owned bilingual telehealth and wellness platform provider Sol y Vida has announced its launch, with the goal of expanding access to personalized, clinician-led care with services available in both English and Spanish.

The launch comes as the nation began recognizing Hispanic Heritage Month on September 15, celebrating the histories, cultures and contributions of Hispanic and Latino communities across the United States. Sol y Vida sad the timing reinforces its mission to expand access to healthcare experiences where Latino patients can feel understood and communicate comfortably.

Cutting-edge wellness has felt out of reach for Hispanics for a long time — full of jargon, gatekeeping, and clinics that didn’t quite feel like home, Sol y Vida said, adding that it seeks to change that.

Some 68% of Hispanics and Latinos ages five and older spoke a language other than English at home in 2024, while approximately 28% reported speaking English less than “very well,” according to the U.S. Department of Health and Human Services. HHS has identified language access as an important component of helping patients understand and navigate healthcare.

Metabolic health also remains an important issue. CDC data for 2021–2023 show that 11.8% of Hispanic U.S. adults had diagnosed diabetes, compared with 7.1% of non-Hispanic White adults, based on age-adjusted data.

“Millions of Latinos across the United States are navigating their health while also facing language and cultural barriers within the healthcare system,” said Edgar Estrada, founder of Sol y Vida. “We created Sol y Vida to provide another option — one where patients can communicate comfortably, understand their care, and have meaningful conversations with licensed healthcare professionals in the language they prefer.”

Through Sol y Vida, patients can connect remotely with licensed healthcare professionals for individualized evaluation and ongoing care focused on weight management, metabolic health and wellness, according to the company.

Care begins with a medical evaluation reviewing the patient’s health history, goals, and other relevant information. Licensed healthcare professionals determine whether treatment is medically appropriate and develop individualized care plans. Prescription decisions are made solely by licensed healthcare professionals based on each patient’s circumstances.

Patients enrolled in eligible Sol y Vida care programs receive a 20-minute consultation with a licensed healthcare professional at no additional cost. Consultations, patient support, and paperwork are available in English and Spanish. Most of its treatment programs are not covered by insurance, the company said. 

“Our long-term vision goes beyond any single treatment or service,” Estrada said. “We want Sol y Vida to become a trusted healthcare resource for Latino families looking for accessible, personalized care and the ability to communicate about their health with confidence.”