Chicago-based HabitNu has created a digital twin that can help people trying to lose weight or keep engaged in health programmes.

Called Fathom, it is the first product from HabitNu Intelligence Labs, an innovation team focused on helping healthcare organisations recognise when people are beginning to lose momentum and need support.

People stop taking medications. They miss appointments. They stop responding to messages. They leave health programmes. Sometimes they simply disappear from care. Most healthcare organisations do not know it is happening until months later. By then, the person may have gained weight, stopped treatment, developed complications or abandoned goals they once felt motivated to achieve.

For more than a decade, HabitNu has helped people prevent diabetes, lose weight, manage chronic conditions and build healthier habits. Along the way, the company noticed a pattern. People rarely leave all at once, and most people drift. A missed check-in becomes two, someone who was active becomes quiet; a prescription is left, stays unfulfilled, and an appointment is missed. Individually, these moments may not seem important, but together, they often tell a different story. They are early signs that someone may be struggling.

Healthcare systems collect enormous amounts of data, but understanding who is quietly drifting has remained difficult. Fathom was built to close that gap.

The platform lets organisations identify people who may be heading off course while there is still time to help. It helps care teams focus attention where it matters most and gives them a better opportunity to re-engage people before they disappear from care.

“We’ve spent years studying what separates the people who stay engaged from the people who quietly drift away,” said Sindhu Rajan, CEO of HabitNu. “Fathom helps organisations see those patterns earlier and gives them an opportunity to act before it is too late.”

At the heart of Fathom is the Journey Twin, a digital representation of a person’s health journey. It helps create a clearer picture of where that person is today, where they may be heading, and what opportunities may help them stay on track, overcome difficulties and achieve better outcomes.

It combines four intelligence engines that help organisations understand persistence, recommend actions, learn from outcomes and provide oversight as programmes grow.

• Signals identifies early signs that someone may be drifting.
• Action recommends the next best action and the right support pathway.
• Intelligence learns from outcomes and continuously improves over time.
• Control provides governance, oversight and accountability.

Together, these capabilities help organisations find people earlier, intervene sooner and improve outcomes.

HabitNu introduced Fathom at last weekend’s American Diabetes Association’s 86th Scientific Sessions in New Orleans. Attendees got their first look at how the platform helps organisations identify patient drift, recover at-risk individuals and improve long-term engagement.

HabitNu (linktr.ee/habitnu) is a digital health company focused on behaviour change, chronic disease prevention, weight management and population health. The company operates a CDC-recognised national diabetes prevention programme and has spent more than a decade helping health plans, employers, healthcare organisations and government agencies improve outcomes through evidence-based behaviour change programmes.