Boxers can keep track of their heart rate and calories burned using a connected punch bag from Pennsylvania-based Impact Wrap.

The connected heavy bag tracking company claims an industry first with its cloud-based integration of heart rate (HR), calorie burn and striking metrics. Through real-time and post-workout touch points, members of group and personal training now have a single view of their fitness and performance data.

“We’ve had more than one example of members burning 40 to 50% more calories in their normal workout once we install Impact Wrap,” said Dan Fradin, Impact Wrap CEO. “It was eye opening when I first saw it. Our team has set a new benchmark for the millions of cardio boxing and kickboxing participants with this feature.”

Impact Wrap has completed onboarding the Polar fitness heart rate monitors, along with a dozen other heart rate manufacturers so far. Studios have several options to resell or use existing heart rate monitors with their members.

Post-workout, members receive an email summary of key metrics. For those wanting additional insight and details, iOS and Android apps offer a complete history along with round-by-round breakdowns and interactive graphs.

“We have Impact Wrap at both of our clubs and as soon as I saw the announcement about adding heart rate monitors, I knew we were in,” said Jeff Wallace, owner of Box-It Fitness in Rio Grande and Seaville, New Jersey. “Impact Wrap has been a game changer for us, and our members love it.”

Impact Wrap will be incorporating HR, calorie data, and open APIs into their upcoming WMP workout management platform. The WMP lets gyms and personal trainers monetise their content while offering members the convenience of an omnichannel data-driven fitness experience.

Impact Wrap was developed in 2017 by Dan Fradin and claims now to be the world’s leading platform for connected heavy bag fitness, and the only system to combine heart rate metrics and striking performance data. Impact Wrap combines on-bag sensors and cloud-based software to deliver real-time performance and fitness metrics across any type of strike on almost any bag, as well fitness data for non-striking workouts.

It has registered 1.4 million workouts and almost 195,000 classes in 200 gyms.