Adopter Demographic

The IMC is the only organization that we know of that qualifies IoT buyers at scale and tracks their demographics.

Roughly 35% self-identify as being at a Director level of higher – these are the people making IoT buying decisions!

Size of Business Unit: Less than 100 employees: 36.0% 100-500 employees: 24.9% More than 500 employees: 39.1%
Purchasing Influence: Qualified IoT Buyers, Influencers: 93% Other, Non-Buyer: 7%

30 Vertical Markets Represented in IMC Adopter Membership

End-Use Markets for IMC Adopter Members: Automotive/Transportation: Fleet Management Automotive/Transportation: Telematics/Infotainment Hware/Svcs Automotive/Transportation: Transportation Insurance Building/Construction: Construction/Design Building/Construction: Energy Management Building/Construction: Real Estate Building/Construction: Security Energy/Utilities: Aggregator Energy/Utilities: Electricity Water Waste Energy/Utilities: Meter Manufacturer Energy/Utilities: Pipeline/Refinery Management Healthcare: Care Provider Healthcare: Health Insurance Healthcare: Medical Device Manufacturer Industrial: Agribusiness/Farming Industrial: Laboratory/Pharma Industrial: Manufacturing/Fabrication Industrial: Mining/Excavation Logistics: Asset Tracking Services Logistics: Shipping Public Infrastructure: Emergency Services Public Infrastructure: Facilities Management Public Infrastructure: Public Transport Management Public Infrastructure: Security/Defense Public Infrastructure: Traffic Control/Roads Retail/Consumer: Appliances/Housewares Retail/Consumer: Hospitality/Entertainment Retail/Consumer: Personal Device Manufacturer Retail/Consumer: PoS/Vending Retail/Consumer: Signage

A plurality of IMC Adopter Members self-identify as “Operations” – not “IT” and not “R&D”. These are business people with problems to solve and budgets to do so. Interestingly, this demographic holds across almost every one of the 30 different vertical markets that we track!

Principle Job Function: Healthcare Provider Finance:5.5% IT/Data Management: 18.9% Marketing/Sales: 14.6% Operations: 30.0% Product Development/Design: 14.9% Other: 15.9% Fleet Management Finance: 5.7% IT/Data Management: 19.8% Marketing/Sales: 16.5% Operations: 28.0% Product Development/Design: 19.8% Other: 10.1% Manufacturing Finance: 4.7% IT/Data Management: 15.5% Marketing/Sales: 16.3% Operations: 27.3% Product Development/Design: 25.7% Other: 10.5%

Product Specified

We look at our IMC Adopter Member Rolls as the largest market-segmentation study ever conducted for the IoT sector (28,000 data sets don’t lie!). And we can slice-and-dice our data in any way that you’d like.

Want to Reach IMC Adopter Members?

Inquire about IMC Sustaining Membership for Your Company